Shop the Fiandre Way

The Fiandre experience is now available all over the world thanks to a distribution network extending over 110 different countries with shops, internet sites and sales staff. Fiandre shops are the final result of careful study of the company’s image. Sober environments offering a wealth of detail, in which the materials dominate the scene and are enhanced by a display system specially designed to supply highly professional services.

AESTHETICS AND FUNCTIONALITY IN THE NEW DESIGN PROGRAMME

Ceramics manufacturers all over the world have historically shared the goal of presenting their product to end users, whether architects or private clients, through well-defined distribution channels and display systems, increasingly adopting a coordinated corporate image in line with the minimalist trend of recent years.
Fiandre has responded to the challenge by imagining a future rebirth of design in a form that is sober yet rich in details.
Always oriented toward maximising customer satisfaction, and drawing on a history rooted in close collaboration with internationally renowned architects, since 1999 the company has had a strongly characterised distribution image organised in a franchising network of "SHOP IN SHOPS".

This display system is clearly designed to offer a highly satisfactory service to customers of all kinds while preserving a special focus on the architect and designer. Making the most of these subtleties, in 2006 Fiandre got its staff together to focus on creation of a display concept dedicated to its private clientele, appreciable by the general public as well as the trade.
This is the story behind the "IFIANDRE SHOP" display concept.

Through local distributors and brand boutiques all over the world, the company reaches the goal of achieving brand recognisability by differentiating communication and merchandising tools not on the basis of a company branch or a product, but in response to the true needs of an increasingly aware, well-prepared clientele among the general public.

In the "FIANDRE SHOP" concept, the company focuses on integrated communications, the true load-bearing element of the new system, characterised by a strong interactive component, but also on the ability of specially designed display units to promote a more direct, functional approach by customers.
The company is rapidly approaching its goal of opening one hundred brand stores, including the "SHOP IN SHOPS" and "FIANDRE SHOP" concepts.

Fiandre once again reveals a flair for coming up with new policies capable of influencing and capturing the preferences of an increasingly vast public with the discerning ability to choose top quality products.

Fiandre Informs